We've talked about SEO (or Search Engine Optimisation) in the past, what it is and what it does. In the following posts we'll take a look at some specific applications of SEO and how it works for you.
With Google's new Caffeine algorithm, it's easier to make changes to your website and see the results quickly, with websites being indexed much, much faster than in the past. The practical implications of this are endless, but one of the main benefits is that you can change things on your website and see how it affects your SEO almost instantly.
In this post we'll talk about internal linking and how it applies to SEO.
Internal linking is critical to SEO, and is something a web trawler will take into account when indexing your website. It is important to have a strong navigation system, not only for SEO but also for ease-of-use for the site, but there is more to linking than that.
Notice how almost every website you visit has a 'sitemap' page, but no one actually ever uses the map? That's because it is there to help the web trawler understand the website and find out what the most important parts are.
Another important part of internal linking is in text, like in this blog. Linking keywords like web design to their relevant pages builds a stronger linking system through your website – which trawlers like – and also increases the importance of those keywords, which helps you boost your SEO for those words.
With Google's new Caffeine algorithm, it's easier to make changes to your website and see the results quickly, with websites being indexed much, much faster than in the past. The practical implications of this are endless, but one of the main benefits is that you can change things on your website and see how it affects your SEO almost instantly.
In this post we'll talk about internal linking and how it applies to SEO.
Internal linking is critical to SEO, and is something a web trawler will take into account when indexing your website. It is important to have a strong navigation system, not only for SEO but also for ease-of-use for the site, but there is more to linking than that.
Notice how almost every website you visit has a 'sitemap' page, but no one actually ever uses the map? That's because it is there to help the web trawler understand the website and find out what the most important parts are.
Another important part of internal linking is in text, like in this blog. Linking keywords like web design to their relevant pages builds a stronger linking system through your website – which trawlers like – and also increases the importance of those keywords, which helps you boost your SEO for those words.
